SEARCH AND PRESS ENTER

Proactiv Testimonial Campaigns: ‘Leslie’s Story’

  • Client Guthy-Renker, LLC.
  • Year 2015
In this new approach to a testimonial campaign, we asked the users to remove their make-up on camera and tell their personal stories of suffering with adult acne. We then, edited the video in such a way that it connects with the customer in an emotional, empathetic way without an overt sales push.
© Mike Thomas 2018